ATV

ATV

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 Oпубликованный October 30, 2015, и последний измененный 5 months ago.

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ATV

ATV is Pakistan’s largest privately operated terrestrial television network with the 2nd largest national viewership base. Launched on June 24th, 2005. ATV has made a place in the minds and hearts of its viewers in record time.

ATV is watched throughout Pakistan terrestrially (on the antenna) and in 86 countries of the world including the Gulf States On Paksat 1 R. ATV today is a symbol of quality television entertainment in Pakistan.

With its reach and impact, ATV has the forward-looking vision that draws strength from the rich religious and cultural traditions of the land. ATV’s role during and after the traumatic Earth Quake experience in Pakistan has been widely appreciated at home and abroad.

ATV has launched a host of fresh and entertaining programs in its new quarter keeping in view all segments of its diverse viewership that range from urban to rural and terrestrial to international.

The programs that are scheduled in the new quarter represent women, children, youth and all other age, social and income groups. ATV’s drama, music, fashion, showbiz, current affairs, and agriculture programs are designed to cater to the varying entertainment taste buds and information needs of its esteemed viewers.

ATV also gives special importance to religious programs. Our religious programs are objective and balanced with an enlightened outlook on worldly and spiritual matters. ATV has also launched its daily main News Bulletin at 09:00 PM and 10 minutes news bulletins every hour –on-the-hour. ATV is proud to present the details of its new quarter programs.

Wiki:

ATV is the only semi-privately operated terrestrial television network in Pakistan; the channel has the second largest national viewership base in the country only behind PTV Home. The channel was launched on 1 May 2005.

Channel profile

The channel started as a joint venture of Shalimar Recording and Broadcasting Company(SRBC) and Sports Star International (SSI). ATV replaced STN in 2005. ATV now operates with 20 stations covering all major cities and commercial centers of Pakistan.

The ATV stations are located at Islamabad, Karachi, Lahore, Faisalabad, Daska (Gujranwala Division), Multan, Bahawalpur, Larkana, Hyderabad, Sukkur, Peshawar, Mingora, Qalat, Batkhaila, Khuzdar, Thandyani, Sahiwal, Sibi, Quetta and Tando Allahyar covering over 50% of the population.

ATV today is a symbol of quality television entertainment in Pakistan. With its reach and impact, ATV has the forward-looking vision that draws strength from the rich religious and cultural traditions of the land. ATV's role during and after the traumatic Earth Quake experience in 2005 in Pakistan was widely appreciated at home and abroad.

All the capital and running expenses of the company are met from its own resources. No government grant, budgetary allocation or subsidy is given.

ATV's drama, music, fashion, showbiz, current affairs, and agriculture programs are designed to cater to the varying entertainment taste buds and information needs of its esteemed viewers.

SRBC part ways with SSI in 2018 and ran ATV as semi-governmental TV Channel from 2018 till 2019. Recently in 2019 ATV is relaunched as a semi-private channel as SRBC has joined hands with another private company.


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