About MS Motor TV
MS Motor TV is an Italian television channel devoted to cars and motorcycles. It is owned by Mediasport Group S.p.A. and is available on Sky Italia and Tivùsat. While other car and motorcycle channels might offer similar general categories of content, MS Motor TV's distinct flavor lies in its deep connection to the Italian automotive scene and its commitment to producing original content with a local touch.
Here's some additional information about the channel:
- History:
- Launched in 2008 as Motosprint TV.
- Followed in early 2012 with Auto TV, which was free-to-air on digital terrestrial television.
- On 29 September 2012, the two channels merged into Automoto TV.
- Mediasport acquired the channel in 2018 and renamed it MS Motor TV in 2020 as part of a rebranding of its four channels.
- Programming:
- The channel broadcasts a variety of programming related to cars and motorcycles, including news, reviews, documentaries, and motorsport coverage.
- Some of the popular programs on the channel include "Top Gear", "The Grand Tour", and "Drive".
While MS Motor TV offers a variety of car and motorcycle programming, it has two main aspects that set it apart:
1. Focus on the Italian motorsport and automotive scene:
- Extensive coverage of Italian championships and events: MS Motor TV dedicates significant airtime to Italian motorsport series like CIV (Italian Motorcycle Championship), Superbike Italian Championship, and GT Italian Championship.
- Italian car culture: Shows spotlighting Italian car manufacturers, design, history, and rallies are featured prominently.
- Interviews and documentaries: Content often features Italian racing personalities, automotive experts, and industry figures, offering an insider's perspective.
2. Diverse program mix:
- Balance between news and entertainment: The channel blends informative programs like news updates, test drives, and technical presentations with more engaging formats like documentaries, car shows, and motorsport highlights.
- Original productions: MS Motor TV invests in creating its shows, adding unique content not found on other channels. This could include interviews with Italian racing legends, explorations of hidden Italian automotive gems, or investigative reports on local industry trends.
